Reflections on the Publishing Theories and Concepts

Throughout the course of 'Issues in Publication and Design', I have learned that preparing a document, designing a fact sheet, creating a blog, are not just about the follow-your-instinct job. It is tougher, and more technical than just simply throwing out your thoughts and ideas.

Kress & van Leeuwen's theory about social semiotic framework tells us that the designing structure must be cultural-specific (Kress & van Leeuwen, 1998). Normative structure of a document should be constructed so that it is read from top to bottom, and left to right.

I have also learned about the code of ethics for the bloggers. For example, journalists or bloggers are expected to be fair and accurate in reporting information (Society of Professional Journalists, 1996, cited in Cenite et al., 2009).

A well designed blog should be user-friendly to the readers. Blog elements should be organized in such a way that it compromises the needs of the readers. For example, providing labels for each post can make the search for blog posts easier.

(169 words)

References
Cenite, M, Detenber, B, Koh, A, Lim, A, Soon, N, Doing the right thing online: a survey of blogger's ethical beliefs and practices, New Media & Society, vol. 11, no. 4, viewed 14th November 2010, http://ejournals.ebsco.com.ezlibproxy.unisa.edu.au/Direct.asp?AccessToken=2999F938S32LEEZM9MLW2Z1HA9Y28S39SM&Show=Object.

Kress, G, van Leeuwenm, T 1998, Front pages: (the critical) analysis of newspaper layout, Approaches to Media Discourse, Ch. 7, pp. 186-219, Blackwell, Oxford.